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Marketing benefits for London establishments

In partnership with The London Development Agency

The AA is working in partnership with the London Development Agency (LDA) to encourage hotels and guest accommodation in London to join an accommodation accreditation scheme. The AA is offering a comprehensive package of marketing and promotional benefits, which has been tailored with London establishments in mind, including 15% off your first year of AA membership fees for Visit London partners.

Marketing benefits

  • Free listing in the AA Hotel or B&B Guide
  • Inspection, nationally recognised star rating and report
  • Use of AA brand and range of signage options
  • Free AA wall plaque promoting your star rating worth £49.81+VAT
  • Free certificate for display on the premises
  • Free page on theAA.com, including a photograph of your establishment and your contact details
  • Free listing on VisitBritain website
  • Opportunity to sign up to our new online booking service
  • 15% off your first year of AA membership fees for Visit London partners

Download the benefits for AA establishments.

£250 off full AA membership!

This exclusive promotion offers London establishments the opportunity to apply for a subsidy from the LDA to help cover the cost of their joining fees. This is subject to eligibility, please contact the LDA for further information. Click on the links below to view the current fee structures for hotels and guest accommodation. Please note that these prices are stated in full and do not include the potential subsidy.

Download the joining fees for hotels.

Download the joining fees for guest accommodation.

AA Associate Membership

If you have been assessed and recognised by one of the tourist authorities, you can join the AA as an Associate Member. This means we recognise the rating given to you by the tourist organisation that assessed you on a purely marketing basis. The benefits of Associate Membership are similar to those of full membership of our recognition schemes.

Find out more about the benefits of AA Associate Membership for hotels.

Find out more about the benefits of AA Associate Membership for guest accommodation.

Contact the LDA

Tel: 0800 077 8082

Email: qualityLDA@livetourism.co.uk

Website: www.lda.gov.uk